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Why 'Keeping it Cool' is Important

To achieve a shelf life of about two years skincare products need strong preservatives.

Does that matter?

To us, it does because it means two things.

Firstly, it is widely known that preservatives are by far the most likely ingredients to cause irritation.

Therefore we decided to use as little preservatives as possible. That is the reason our products are freshly manufactured and have a shelf life of six months. You get them fresh and you use them fresh.

We don't use parabens, a common strong preservative because there is a lot of evidence that parabens can disrupt your hormone system.

Our products are also alcohol-free because it can potentially dry out your skin by pulling moisture from the cells. 

alcohol-free paraben-free

We use the preservative Vitamin E for example, which is natural and actually good for you because it is also softening and soothing the skin as well as acting as an antioxidant.


Secondly, from the moment the formulation is prepared, strongly preserved or not, the active ingredients slowly start to lose their effectiveness.


Because active ingredients which are mostly antioxidants, do their job.

They are active and react with oxidants. So they react with the air, the sunlight and other substances and therefore are slowly broken down into an inactive state once the product is opened.

When starting to use it every day, the process accelerates.

To keep our products as fresh and active as possible we have included a storing pouch with every glass container. It provides protection from sunlight and overheating and obviously breakage.

If you want to prolong the effectiveness of your skincare, store it in the fridge.

That is why we love and recommend the cosmetic mini-fridge from


On their blog they explain the benefits of cooling your beauty products. Cold skincare has had its deep roots in Korean and Japanese skincare routines for centuries.

This presents a plethora of benefits. A colder environment can not only prolong the shelf life of your precious products, it may also help to aid in better absorption, all whilst calming and soothing the skin.

They are not only functional but super cute and their blush and sky designs are so close to our two line colors, it looks like they were made for each other!

Also, nothing beats putting cooled skincare onto your skin in summer. So refreshing. Bye-bye puffy eyes!


beauty fridge with fuishena skincare





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