Yes, we know that too much sun is bad for our skin but why exactly? And is that the only reason we age visibly?
No, of course not and there are a lot of other factors that influence the condition of our skin as we get older but the mechanisms are quite similar even when the triggers are different.
UV-radiation, air-pollution, laser-treatment, environmental toxins are all external causes that create free radicals in our skin.
The consumption of tobacco and alcohol also contributes to an increase in free radicals.
But free radicals are also being created internally by normal metabolic processes, even more so when you live off an unhealthy diet.
But what exactly is a free radical?
A free radical is a highly active ion commonly a single oxygen or hydrogen atom that lacks an electron. (Sometimes also called ROS Reactive Oxygen Species)
They scavenge the body to seek out other electrons to ‘steal’ from the surrounding cells, causing them to deteriorate and eventually die. This can also cause damage to proteins and DNA.(2)
The more free radicals are being created the bigger is their impact on your body and skin.
This accumulated damage over time is one of the main reasons we age.
But we do not have to stand idly by against this problem, here is where anti-oxidants come into play.
Antioxidants are substances that lessen or prevent the effects of free radicals. They donate an electron to free radicals, thereby rendering them inactive.(3)
The most commonly known antioxidant is probably Vitamin C. In recent years Retinol and AHA are at the forefront of anti-aging measures.
The problem is, to be effective you need higher concentrations and most of these antioxidants are acids.
Just think of how bad lemon juice burns in a cut. Acids can be quite irritating for sensitive skin and you might end up with redness, flaking and peeling skin and sun sensitivity, (4) (5)
Our unique VitaNova™ solution uses a rare mineral antioxidant that is not known to cause sensitivity. Minerals are non-acidic and therefore there are no adverse reactions or irritations like the ones that can occur with vitamins and fruit acids.
Our mineral antioxidant in VitaNova™ is scientifically proven to be over 100 x more effective in capturing free radicals than Vitamin C. (6)
This explains the fast results you see when using our rejuvenating and detoxing skincare lines.