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Our Philosophy

We don't compromise on quality

Many of our ingredients are very precious. In particular, the ingredients for our VitaNova elixir are extremely rare, complex and expensive to manufacture.

Nevertheless, we focus on processing only the highest possible quality and purity.

Wherever possible, we use organically grown products from the region.


We do not support slave labor and we secure jobs in our own country.

Many of our suppliers are located in Australia, which keeps the transport routes short,  the wages fair and the carbon footprint small. For each partner that we seek in our project, we first look in our own country, even if the price is higher there.

We care about the environment 

As a company we continuously thrive to better our business in terms of environmental impact and sustainability. In 2020 we have invested in 2 E-bikes and are delivering our local orders now carbon-free.

We package without plastic and support recycling.

We are grateful to be able to live in one of the most beautiful places in the world. But even here the effects of plastic waste can be felt.

Therefore, after long deliberations and research, we decided on glass packaging and found a supplier who not only uses recycled glass, but also optimizes its operation from an ecological point of view. We also support their reforestation project.

If the glass should end up in the ocean, it will sink to the bottom and be slowly ground down by the waves to end up as harmless sand with which it started.

We consciously decided against plastic labels that would peel off in the water and, as a transparent film, would particularly endanger sea turtles as well as other marine life.
We ship your orders in fully biodegradable satchels or in plain cardboard boxes that can go into your green bin or recycling waste.
Our glass jars are so perfectly shaped and elegant that we and our customers have found a whole range of re-uses. Look for inspiration on our Instagram page and our blog, where we showcase these ideas.


We are against animal cruelty

For this reason, our products are not tested on animals. We only select suppliers who also follow these guidelines.


We stand for transparency and truthfulness 

We believe it is important for you to know exactly what you put on your skin, therefore every single one of our ingredients is disclosed on our packaging and website. We don't use collective terms like 'perfume' or 'fragrance' which can legally contain a blend of hundreds of different substances.


We give back

A fixed amount of our profit is donated to various charitable causes locally and internationally. At the moment we support 

Australian Wildlife Conservancy

One Girl Charity


Bush Heritage Charity

Sea Shepherd 

We have implemented a feature on our website that lets you as the customer choose the respective cause that should receive our donation.






fuishena skincare is an Australian based online store owned by Ethik Pty Ltd.

We produce and sell skincare worldwide.

Please see our Shipping Policy and Terms and Conditions for further information.



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