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Press Release #2 - 24.03.20



FOR IMMEDIATE RELEASE                                          Contact: Regina Berwein

                                                                                                             at  fuishena skincare

Phone:    +61 451035327




‘Super Strong yet Ultra Gentle’ Fuishena Skincare Introduces Key Formula


After extensive research and development, Australian beauty brand ‘fuishena’ introduces their new super-antioxidant



Byron Bay/Melbourne, March 24, 2020, Australian skincare brand fuishena introduced their new key ingredient formula called VitaNova™ today. Their unique concoction, utilising a mineral antioxidant that is 100 x times more effective than Vitamin C, is infused in all their products.


This proprietary formulation is the heart and soul of all fuishena products. It is a blend of a rare mineral antioxidant, a carbon allotrope in combination with triglycerides and amino acids as well as vitamins, and other micro-nutrients. In a process that takes several weeks, they prepare an emulsion that enhances the activity and the antioxidant properties of their ingredients.


The mineral antioxidant in VitaNova™ is scientifically proven to be over 100 x more effective in capturing free radicals than Vitamin C. Clinical studies show no primary or cumulative skin irritation, skin sensitivity or photosensitivity. Therefore this anti-aging formulation is especially recommended for people that react with redness or itchiness and photosensitivity to high-concentrated acidic antioxidants.


“We compose all our products with an abundance of cutting-edge active ingredients that also serve to elevate and stimulate our key formula VitaNova™”, explains co-creator of the fuishena brand Lucia Berwein, “we managed to get the best of both worlds, it is super strong, delivering fast visible results yet also being ultra-gentle to your skin, soothing any pre-existing irritations.”


With its well-rounded blend of substances, it tackles all common skin problems. Aside from naturally hydrating and nourishing, fuishena’s products even out skin tone, refine complexion, give a radiant glow, and smoothen fine lines and wrinkles.


Their Divine Nectar Line is designed for younger oilier skin that deals with impurities, enlarged pores and inflamed areas. It is also ideal for summer and warmer climates as well as being the perfect after-sun hydration by soothing and cooling irritated skin.


Their Divine Ambrosia line is designed for drier or more mature skin that deals with roughness, redness, irritations, fine lines and wrinkles as well as sun spots. It is also recommended for winter and cooler climates as it provides extra hydration for harsh weather and dry indoor conditions.



Ethik Pty Ltd is an Australian company, founded in Byron Bay by Peter and Regina Berwein, producing Fitness and Lifestyle supplements with mineral antioxidants. At the beginning of 2019, they asked their daughters to join and support the family business. The two sisters Fiona and Lucia took the leading role in creating a new brand and developing the existing formula into a super antioxidant skincare line in collaboration with Canadian and Australian laboratories. 

fuishena convinces not only with their unique ingredients but also with their consequent approach to sustainability and the environment, their ethical way of making business, their commitment to charitable causes and their unusual and creative approach to marketing and social media.


For more information visit our website or feel free to get in contact or  or phone +61 451 035 327


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