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Press Release #1 - 01.03.2020



FOR IMMEDIATE RELEASE                                             Contact: Regina Berwein

                                                                                                    at  fuishena skincare 

Phone:    +61 451035327





Possibly the Worlds Strongest Anti-aging Ingredient 100x More Powerful than Vitamin C

After extensive research, development and testing, Australian beauty brand ‘fuishena’ launched their two new skincare lines, introducing their new super-antioxidant



Byron Bay/Melbourne, March 1, 2020, Ethik Pty announced the launch of their new skincare brand ‘fuishena’ today. They opened the doors to their brand new online store . Their two skincare lines are fuelled with their proprietary ingredient compound VitaNova™, a super antioxidant.

“Most people have heard about the importance of antioxidants in skincare” says co-creator of the fuishena brand Lucia Berwein, “and there are plenty of antioxidants available in modern skincare formulations. The main ones being acids like Vitamin C and Vitamin A, but for them to be effective you need higher concentrations, which can be quite irritating for sensitive skin and might cause itchy, flaky spots, redness and photosensitivity.“

That is the reason why fuishena’s proprietary key formulation called VitaNova™ uses an extremely rare mineral as an antioxidant. The preparation process is very complex, which makes the ingredient ten times more expensive than gold.

It has been clinically tested as non-irritating even in high concentrations. It is non-acidic and scientifically proven to be 100x more powerful than vitamin C.


Their base creams and serums contain all the known efficacious ingredients of modern skincare formulations, serving as supporting agents of their unique VitaNova™ key ingredient. They are produced without parabens, sulfates, and alcohols.


Numerous studies have proven a multi-layer effect in using VitaNova™’s key ingredient:                                                   

Anti-Inflammatory Antioxidant


fuishena is planning to expanded the ranges with more complementing products in the future.

Ethik Pty Ltd is an Australian company, founded in Byron Bay by Peter and Regina Berwein, producing Fitness and Lifestyle supplements with mineral antioxidants. In the beginning of 2019 they asked their daughters to join and support the family business. The two sisters Fiona and Lucia took the leading role in creating a new brand and developing the existing formula into a super antioxidant skincare line in collaboration with Canadian and Australian laboratories.

fuishena convinces not only with their unique ingredients but also with their consequent approach to sustainability and the environment, their ethical way of making business, their commitment to charitable causes and their unusual and creative approach to marketing and social media.

For more information visit our website or feel free to get in contact or  or phone +61 451 035 327


  fuishena skincare brand logo for socials    instagram link to fuishena skincare   link to fuishena facebook page   link to fuishena skincare pinterest account  link to fuishena skincare twitter account  link to fuishena YouTube account


For high-resolution imagery please refer to our media kit.







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